Magic Penny Reading

About Us


Magic Penny Early Literacy is one of the leading educational publishers in the United States specializing in early literacy. We publish classroom materials, assessments, games, and teacher resources used by schools and parents across the country and throughout the world. With roots back to 1982, Magic Penny is committed to ensuring that all students have access to the materials they need to become successful critical thinkers and readers. It is this commitment to reading excellence that has enabled Magic Penny to help thousands of students worldwide, to embrace their potential and master the skills of reading.

In addition to our wide range of literacy products, Magic Penny provides training, evaluation, and leadership development services through an extensive network of experienced educational professionals.

Executive Staff


Dan Schneider
Sandy Schneider
Executive Director
Dan Schneider
Dr. Dan Schneider
Executive Director